For television consumers, Netflix has long been looked upon as a potential savior from the bonds of cable TV. But now they seem to be joining the enemy. If a Reuters exclusive is believed, there have been high-level talks between Reed Hastings and cable executives to bring Netflix to cable. One day, perhaps within the year, it's entirely possible that cable subscribers will have Netflix access from their cable box. The Reuters report speculates that this partnership would elevate the tension between Netflix and HBO. But this move, if it's true, is much bigger than a fist fight between the two companies. It's about the future of Netflix.
Wednesday, March 7, 2012
An Alliance With Cable Is Exactly What Netflix Needs To Survive
For television consumers, Netflix has long been looked upon as a potential savior from the bonds of cable TV. But now they seem to be joining the enemy. If a Reuters exclusive is believed, there have been high-level talks between Reed Hastings and cable executives to bring Netflix to cable. One day, perhaps within the year, it's entirely possible that cable subscribers will have Netflix access from their cable box. The Reuters report speculates that this partnership would elevate the tension between Netflix and HBO. But this move, if it's true, is much bigger than a fist fight between the two companies. It's about the future of Netflix.
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