In 2010, former Dotomi and Jumptap employees Eric Brown and Elizabeth Zalman founded Media Armor under the belief that mobile advertising was not yet living up to the hype. Advertisers were coming to expect as much ROI from their mobile campaigns as from their online initiatives. Their experience in digital advertising and targeting showed there to be a dearth of tools that enable brands and advertisers to measure the effectiveness of mobile advertising efforts.
Wednesday, February 15, 2012
Media Armor Grabs $1.5M To Help Your Company Measure The Impact Of Its Mobile Ad Dollars
In 2010, former Dotomi and Jumptap employees Eric Brown and Elizabeth Zalman founded Media Armor under the belief that mobile advertising was not yet living up to the hype. Advertisers were coming to expect as much ROI from their mobile campaigns as from their online initiatives. Their experience in digital advertising and targeting showed there to be a dearth of tools that enable brands and advertisers to measure the effectiveness of mobile advertising efforts.
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